小毅部落格

elegant and simple luxury, the pursuit of the ultimate taste, enviable texture, this is the long-standing hallmark of TOD'S, TOD'S also can have countless loyal fans reason. TOD'S legend is about simple Italian leather legend, twenty years they have only Leather, rubber-soled, soft bottom three moccasins slippers and DBag, EightBag two bags. But it is so simple to attract the Diana, Princess Caroline of Monaco, Sharon Tong, Harrison Ford, Tom Hanks, Michael Douglas and other world-class ladies. Exactly how this miracle produce? We will take you to explore TOD'S noble and stylish secrets.

China's corporate headquarters, however stand

TOD'S new corporate headquarters established in Italy in 1998. White Italian marble alabaster pure grace shine out so shiny, working with understated luxury TOD'S brand image echoes through the huge glass windows also overlooking the central region of Italy Marche.

"This is a rare work environment, especially in Italy." TOD'S Group chairman Diego Della Valle said, "I hope I can return to my staff with a truly unique work environment, devoted to the dream of a product if we did create the world's best products, then we should provide staff for these shoes and effort it takes to be rewarded for them, so that the quality of our products will be able to continue to rise . "

total construction area of ​​about 85.000 square meters, it is never just business was built during enjoyable facilities provided by modern Italian company is also very rare: as the international community presentations, future for the exhibition hall; established for employees children and kindergarten, gymnasium; hotel has an international flavor cooking; and a TOD'S store style room, in order to allow employees to have a better understanding of TOD'S corporate culture. Meanwhile, a new headquarters located next to an area of ​​16.000 square meters factory is also scheduled to start soon, it will be Italy's largest luxury footwear production sites.

born here of leather to the faithful from the beginning of production to support TOD'S celebrities hands of customers at the moment, every minute of TOD'S products are put into the same careful and meticulous. Whether shoes or bags, are drip Gala presents timeless design thinking yet elegant modern design, TOD'S is handmade classic, perfect for men and women leather logo. From the initial handmade leather cutting, to combine the different parts of the sewing, a process of making shoes TOD'S more than 100 processes are completed by hand, during which each process is dedicated to the procedure by the highly skilled craftsmen personally operations. Depending on the design of a shoe leather 35 to be used up, each piece will be a separate process, by the expert responsible for inspecting each piece of leather, and monitoring the color, thickness, texture,coach2013夢幻新款目錄, so these are unified leather specifications. And in the end into the shoes into the shoes before and after the hand must also undergo a rigorous inspection to ensure their quality - even if there is the tiniest flaws, will also be eliminated destroyed. TOD'S bag production process favorably, with the shoes are very similar, from another point of view, it is more like a sophisticated production engineering old saddle making. TOD'S leather classic style, elegant and dignified, whether for business or travel, day or night, are the ideal choice.

secret one: lucky numbers 133 and TOD'S GOMMINO Peas shoes

TOD'S initially known because 133 rubber sole, it was accidental or deliberately Design? or because it was a lucky number? actually thinking about shoes Peas originally produced in the 1970s, Della Valle sir philosophy is that people need in life style beautiful, elaborate shoes, they can be in a variety of different occasions: the working environment, elegant occasions or leisure time. His constant research and innovation ultimately make now has an international reputation for luxury soft shoes - Gommino deerskin Peas shoes be born. Tod's fashion casual deerskin soft shoes inspired by the 1950s, the "driving shoes; soles of rubber Peas composed by the 133, and the color consistent with the uppers, which became another of its trademark, given its new chic style over the years, this style constantly updated, derived from a number in the material, color and detail disparate models. Though TOD'S shoes Peas originally designed specifically for the summer,TOD'S a simple Italian leather legend, but then with a thick rubber sole winter shoe has been a great success.

Secret two: the letter D is also lucky? - D handbags

1997 年, Diego Della Mr. Valle further expand his product line, introduced a blend of classic and modern elements, yet chic bag, the perfect embodiment of TOD'S shoes has consistently adhered to the texture, design style and essence of the brand. D handbag is it introduced first handbag style, its design seems simple, they are nothing but cheerful every aspect of lean production manual techniques: leather selection, hand-cut, hand-sewn, hand-laden TOD'S mark, assembly lining each corner on the skin to help come with authentic TOD'S unique trademark and details; bottom metal studs to make handbags more stable and also protects from scratches handbags troubled history and stand the test of time. D handbags are large, small three sizes,coach2013夢幻新款目錄, with calfskin leather, black patent leather and crocodile skin. nowadays it has become a well-dressed lady of any essential classic signs.

Secret three: always in fashion forefront

2007 in May 2000 in New York TOD'S announced rushed invited to present at the Hollywood fame famous actress and trendsetter Sienna Miller (Sienna Miller) as the 2007 / 2008 Winter ad protagonist, by the International photographers Mikael Jansson executive mirror, Karl Templer responsible for the image design a new series of ads highlighting TOD'S new direction of development: a fresh image of the face, walking in the trend of cutting-edge fashion, and in 2007 August began the world's leading fashion and lifestyle publications appeared.

Diego Della Valle said: "Sienna is the interpretation of the Tod's style and brand culture the best candidate. She was young and charming, full of noble and elegant style, a show of hands every move she makes, they carelessly convey Tod's products flawless quality, contemporary and they symbolize the aesthetic dream. "

For, in December 2006 was appointed creative director of Tod's first American designer Derek Lam speaking, the show" Factory Girl "," The Mysteries of Pittsburgh "," The Interview "The latest Fashion icon not only make the new season advertising added ENJOY THE FUN and beauty, her enthusiasm and charm is Tod's 2008 autumn and winter series of the best portrayal.

asked Tod's cooperation with the feelings of When Sienna said: "I can be used as the first representative of TOD'S actress plans to participate in the latest ads shot indeed very honored. Tod's and I was a loyal supporter of Derek Lam, fashion accessories brand in addition to outside has also recently added a new clothing line, I really like these new designs. For me, this is really fun perfect cooperation. "

Perhaps, these are the secrets of Tod's, in the noble hall, in the fashion of the wave, but I think this is by no means all of the secret because Tod's always bring new surprises, perhaps in every people are waiting to see the 2007/2008 winter new middle.